Post by account_disabled on Mar 16, 2024 4:27:49 GMT -5
Surely, you must have heard the acronym CRM (Customer Relationship Management) somewhere, right? Now, have you ever heard CRM and marketing automation together?
When these two strategies are used together, you can boost your sales results.
Did this catch your attention? In this article, you can clarify the main doubts on the subject and learn how to implement this integration in your business.
Continue reading and find out more about the subject!
In this article, we will talk about:
What does CRM and marketing automation mean?
Why integrate CRM with marketing?
What does CRM and marketing automation mean?
CRM is a tool that takes care of managing your customers. It manages your sales, automating AQB Directory some of these steps and taking care of the customer journey. With it, you can collect precious data about the behavior of your consumers , control the flows of each niche and improve the quality of the strategies developed.
Marketing automation is another technology tool that is related to your customer and can be used both for acquisition campaigns and those related to after-sales care and loyalty. Basically, it is the resource that the marketing team uses to send campaigns. Just like CRM, this tool allows you to collect data about your customers' behavior.
Marketing and Sales Automation Guide
The Cherry on the Cake; everyone wants it,
many think they have it
know more
Why integrate CRM with marketing?
At first glance, it may seem that they are the same thing. After all, the areas of marketing and sales are often confused. But in practice, these two resources have different functionalities and together they complement each other. A possible feature with marketing automation, for example, is audience segmentation and the development of specific nutrition flows for each of them.
This customization allows your sales team to improve conversion results. Furthermore, it is possible to put into action a more humanized, but standard service, by adjusting variables, such as the name, which the automation bot itself inserts according to what is set out in the mailing list. Next, learn more about the advantages of integrating CRM and marketing automation.
When these two strategies are used together, you can boost your sales results.
Did this catch your attention? In this article, you can clarify the main doubts on the subject and learn how to implement this integration in your business.
Continue reading and find out more about the subject!
In this article, we will talk about:
What does CRM and marketing automation mean?
Why integrate CRM with marketing?
What does CRM and marketing automation mean?
CRM is a tool that takes care of managing your customers. It manages your sales, automating AQB Directory some of these steps and taking care of the customer journey. With it, you can collect precious data about the behavior of your consumers , control the flows of each niche and improve the quality of the strategies developed.
Marketing automation is another technology tool that is related to your customer and can be used both for acquisition campaigns and those related to after-sales care and loyalty. Basically, it is the resource that the marketing team uses to send campaigns. Just like CRM, this tool allows you to collect data about your customers' behavior.
Marketing and Sales Automation Guide
The Cherry on the Cake; everyone wants it,
many think they have it
know more
Why integrate CRM with marketing?
At first glance, it may seem that they are the same thing. After all, the areas of marketing and sales are often confused. But in practice, these two resources have different functionalities and together they complement each other. A possible feature with marketing automation, for example, is audience segmentation and the development of specific nutrition flows for each of them.
This customization allows your sales team to improve conversion results. Furthermore, it is possible to put into action a more humanized, but standard service, by adjusting variables, such as the name, which the automation bot itself inserts according to what is set out in the mailing list. Next, learn more about the advantages of integrating CRM and marketing automation.